Internet marketing
What is internet marketing and why do I need it?
Internet marketing is simply the concept of using the internet to promote your business, products or services. This can include:
- driving more visitors to your website to sell your products or promote your business
- creating specific websites or web areas to support marketing campaigns in other media
- using targeted email campaigns to attract new cutomers or retain existing ones
- using viral marketing techniques to encourage others to pass on your details to their own contacts
- using paid-for or reciprocal banner adverts on other websites
- using blog marketing and special interest forums to spread your message
- maximising your web exposure through directories and reference sites
Why do I need internet marketing?
Like any other resource, a website needs marketing so that potential customers, clients and users can know about your site and how to find it. Internet marketing works hand-in-hand with more traditional marketing methods and is an integral part of any website creation and update strategy.
The basis of marketing via your website is targeting the right audience for your products and services and driving them towards the appropriate part of your site. This can be done by:
- designing an attractive, effective, usable and magnetic website experience
- understanding who is visiting your website, and which pages and resources they are viewing
- search engine optimisation
- pay-per-click campaigns
- on-going search engine and directory maintenance service
- supporting your website activities with targeted email newsletters to existing and prospective customers
- designing materials and experiences to start a viral marketing campaign
How can it work for me? > Contact us!
Need help to get the right internet marketing approach for your website?
At Footmark we understand the importance of getting the right people to view your website - but obtaining a high position for your website in the search engine results is only the start.
We will also show you how to :- invite your visitors to take action on your website
- get initial visitors to return to your website to reinforce your brand
- prompt visitors to refer you to colleagues and friends
- send potential and returning customers branded emails, newsletters and offers on a regular basis
We have a strong background in traditional marketing, which enables us to help you analyse your business and targeted audience, and bring together both paper-based and internet marketing strategies.
Search engine optimisation
For many commercial and business websites the main aim of a website marketing strategy is to appear high in rankings of the major search engines in order to attract relevant and appropriate visitors to your site. Our search engine optimisation service will help you to achieve this, whether it's for a one-off targeted marketing campaign, a makeover for an existing website, or an integral part of your website design and build.
Search engine optimisation with Footmark (PDF)
How can I optimise my website easily? > Contact us
Pay-per-click campaigns
It can take some months for new websites to gain good search engine rankings, so we always recommend a pay-per-click campaign at the launch of any new website.
Pay-per-click campaigns are also a good way to boost traffic to an existing website and a way to test new web markets; many businesses find the increase in targeted, relevant visitors to their site more than justifies the cost of the campaign through directly measured increased sales.
Pay-per-click with Footmark (PDF)
How much, how often? > Contact us
Email marketing
Email marketing is a simple and easy way for you to keep in touch with your customers and to inform them of new products, events, new information and the latest offers, as well as keeping your name in the front of their minds when they think of your product or services. It can also be used to introduce you to new prospects through the use of targeted email lists.
The design of your emails and newsletters is critically important in presenting the best image for your organisation and inviting an appropriate call to action; let Footmark Media design the ideal mail-out for your campaign, offer or newsletter.
Email marketing with Footmark (PDF)
What's available and what are the benefits? > Contact us
Mobile phone marketing
With an increasing number of people using their mobile phones to access the internet, mobile phone marketing can be an important part of your overall e-marketing strategy.
At Footmark we like to keep track of modern trends and technologies and to find creative ways of using them to help our clients businesses and projects. Prompt your prospective customers with text message or phone-based giveaways, create mobile audio clips and ads for them to play on their phones or MP3 players, and optimise the on-screen experience for those teeny displays!
Need to bring web and mobilephones together? > Contact us
Viral marketing
We can also help with designing and implementing viral marketing and advertising campaigns.
What is viral marketing and how can it help me? (PDF)
How can viral marketing work for me? > Contact us
Keeping track - user analysis
We can also provide detailed user statistics and visitor breakdowns through our fully hosted service, enabling us to analyse the effectiveness of specific internet marketing campaigns. We think this is so useful that we have it built into our > startup business website packages (pdf).
Integrated traditional and internet marketing campaigns
For a complete integrated approach to all your marketing requirements, we also work with an associate marketing company, > Cowland Associates to include more traditional marketing approaches, strategies and consultancy.
Contact us for more information and quotes on internet marketing.
See our > portfolio for examples of our work and our > client list.
FREE initial consultations: To chat through your needs and for friendly professional help call us on 07809 524300 or email > enquiries@footmark.com