Website design & development services

Creating 'magnetic content'

Why 'magnetic content'?

Magnetic website content is content which encourages visitors to not only return to your website again and again but also enthuses them to recommend your website to someone else. This type of referral is the basis of ‘viral marketing’.

The benefits of this type of marketing approach is that visitors will remember your brand over and above your competitors' when they next need your services or product.

Successful magnetic content leads to a user:

• bookmarking your web address or adding it to their ‘favourites’
• recommending your site to others and promoting your brand for you
• having your branded e-newsletter or news / offer emails regularly sitting in their inbox
• having a branded interactive application downloaded to their computer

What is 'magnetic content'?

The problem is that most people think that magnetic content needs to include zany games, flashy interactives and expensive video promos, and rule it out from their business website marketing approach.

However 'magnetic content' is anything which is useful, informative and creates a positive website experience and the key to magnetic content is something useful for FREE.

Find out more about multimedia, interactive and dynamic magnetic content and see examples!

An example: a law firm website

Not exactly the type of business website you would think of as being exciting, interactive and somewhere you want to go back to!

A law firm is in the ideal situation to create magnetic content because they have information, experience and expertise which people want and need on a regular basis.

The magnetic law-firm website could contain e-brochures with hints and tips and frequently asked questions, factsheets for visitors to download, regularly updated hot topics on new legislation, a dynamic news area featuring legal issues they wish to grow in business and a sign-up for regular ‘useful’ information newsletters.

If the firm offes conveyancing, a simple interactive online conveyance costs calculator and a downloadable 'moving' legal checklist would also add to the magnetic content.

Add on an email marketing campaign by sending out post-job branded emails for testimonials and referrals, marketing questionnaires in return for a useful e-booklet, and newsletters and special offer emails, and ex-clients, clients and potential clients will develop a positive web experience of the company which will place them high above their competition!

Magnetic content can simply be text and photographs, or it can include interactive applications such as a calculator or questionnaire, media rich content such as product demonstration and learning videos - or even that zany game to pass on to friends! It will however be something that makes you stand out as a company from your competitors.

Find out more about interactive and dynamic magnetic content and see examples!

For more information and ideas on how you could use ‘magnetic content’ on your website contact us.