Website design & development services

Web presentation and multimedia

Why use web multimedia to get your message across?

The focus of any website content needs to be the visitor’s experience and the action and feeling which results from that experience.

Using mixed media elements in your website not only enhances the visitor’s experience but also provides you with the way to show off your goods over and above your expectations for your budget!

Paying for TV advertising time can be incredibly expensive; a video presentation on a search engine optimised website gives you the same ability to display your product but at a fraction of the cost and to an audience you have specifically targeted.

The creation of web audio, video or interactive content is not as expensive as many people think and can be an excellent way not only to stand out from your competitors but to create ‘magnetic content’ to encourage visitors to repeat visits, giving repeated opportunity to market or sell, and can be part of a viral marketing campaign where word of mouth and ‘email this site to a friend’ significantly increases your visitor numbers.

Multimedia delivery

Multimedia has the advantage of allowing you to market your product, service or venue beyond what is possible with static text and photos. Add the ability for the user to 'drive' the content they wish to see and you have created an informative, positive, and useful web application - which equals 'magnetic content'!

Examples of multimedia applications:

• Console for choosing online video clips
• Online audio interviews, sound bites and music clips
• Moving around, and zooming in, on a 360 degree panorama of a location (indoors or outdoors), with rollover information popups.
• Virtual tour of a location or venue.
• Viewing a product online from all angles, choosing to see it in different locations, zooming in on details, choosing the level of technical details you require.
• Interactive online video for product demonstration or manual details.
• Online multiple choice questionnaires to reach an appropriate product recommendation.

Find out more about multimedia, interactive and dynamic magnetic content and see examples!

Multimedia presentation

A multimedia presentation offers you the opportunity to not only provide a 'wow' factor but also sell your product, service or venue in a way which engages your audience and creates a positive emotional response, a desire for what you sell!

Think of a TV or cinema advert - it has voiceover, music, action, and graphics. A multimedia presentation can offer you all this plus the interactive advantage of 'pressing the red button' for more information, and 'buy now!' And the price to create multimedia is much less than creating an ad for broadcast.

Launch a multimedia presentation with a search engine optimisation or pay-per-click campaign and you have a powerful marketing tool for attracting potential customers and converting them into actual customers!

Find out more about multimedia, interactive and dynamic magnetic content and see examples!

For more information and a quote for multimedia presentations > contact us.